How “Nudge Theory” is changing engagement
Creative, Startups, IT & Operations

How “Nudge Theory” is changing engagement

“Nudge Theory,”  is based on encouraging individuals to do things they wouldn’t necessary do on their own. What is now called “nudge theory” isn’t totally new. The first wind-up alarm clock, for example, was a […]

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CRM is the key to assured success for SMEs
Around the World

CRM is the key to assured success for SMEs

Customer Relationship Management (CRM) is no longer just a sales and marketing software but has gained recognition as one of the standard business processes imperative for a successful enterprise. While most MNCs and larger companies […]

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