Selling To Corporates In Uncertain Times with Catherine Watkin

Selling To Corporates In Uncertain Times with Catherine Watkin


The current crisis seems to have split small businesses, including consulting businesses, into three camps:

  1. Everything’s cancelled 
  2. Everything’s carrying on as normal
  3. Everything’s ramped up and they’ve got more enquiries than they can handle

In this interview with Catherine Watkin (who coaches people on how to sell from the heart) we discussed how to handle selling to corporates at this time, including:

  • How to keep selling without feeling like you’re profiteering
  • How to respond if an existing client is considering ending/pausing their contract
  • The importance of taking the lead in sales conversations
  • How you can connect with the value you bring, so you can have better sales conversations
  • The simple, yet powerful offer you can make instead of postponing/cancelling live events and workshops.

Read the full article on the link.

About Feroz Tapiya 32 Articles
Feroz Tapiya, founder and Editor-in-Chief of, with a background in IT & Business Consulting is CBO at Business Causeway MiddleEast. He is ex-IT Manager Xerox – Alghanim Industries, ex-IT Manager Dar Al-Handashah, Sk Jaber Causweway project in Kuwait.