“Nudge Theory,” is based on encouraging individuals to do things they wouldn’t necessary do on their own. What is now called “nudge theory” isn’t totally new. The first wind-up alarm clock, for example, was a rudimentary technology nudging humans to do something they wouldn’t necessarily do on their own.
In 2019, that old wind-up alarm clock is now often found within the same device we use as our residential phone and camera. And that device is also increasingly becoming a utility for reminding us — or “nudging” us — about how to conduct many different aspects of our lives. At the same time, new and sophisticated machine learning algorithms have allowed data scientists to gather much richer insight on the relationship between technology and behavioral change.
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