CRM is the key to assured success for SMEs

CRM is the key to assured success for SMEs


Customer Relationship Management (CRM) is no longer just a sales and marketing software but has gained recognition as one of the standard business processes imperative for a successful enterprise. While most MNCs and larger companies have embraced CRM, startups, and SMEs still believe it to be an investment that can be debated and even dropped.

Listed here are significant, yet so far ignored, contributions that the CRM tools can make to the SMEs:

1. Networking

2. Investor funding opportunities

3. Internal transparency and collaboration

4. Smooth employee transition

5. Scalability

6. Building brand and reputation

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About YBJ ATeam 14 Articles
The A Team of YourBizzJourney (YBJ) works directly under Feroz Tapiya, the Founder and Editor in Chief. "YBJ A Team" is a group of experts in writing as per the theme & objectives of YourBizzJourney "Business Transition & Transformation Publication". Feroz Tapiya is an IT & Business Consultant at Business Causeway. He also represents Intelligent CIO Magazine as Country Manager. He also serves as a Career Mentor and Coach.